Who would have guessed #winestudio would still be in operation three years after its inception. It’s a wonder for sure...
The premise was simple: to get incredibly cool bottles in front of local folks who wouldn’t necessarily have the opportunity to taste. Of course these bottles had to be purchased to do so and it was worth every penny! Almost a year in however, a strange thing happened - sample bottles were offered to promote wineries. Word spread and colleagues from all over the country wanted in on some of the coolest wines in the market. Samples were shipped to a dedicated small, but growing community. Then something extraordinary happened: PR companies reached out because they thought the #winestudio program would benefit their clients. The programs were fantastic--our guests enthusiastic! Sometimes, however, it’s liberating to choose other subjects - creating programs that could be considered a little more cutting edge, even controversial. #winestudio has evolved into a win-win for all involved: participants, wineries, regional organizations, PR firms--everyone contributes so that the program remains more of an online classroom setting rather than just a chat. 2017 will bring ever more learning experiences, camaraderie and value. As such, it was time to introduce bottle allocations. For an overall value of over 2K SRP worth of wine and access to some super cool winemakers, (as well as other perks,) each participant agrees to contribute to the program by way of a yearly token amount, registering only once--easy peasy. I’m thrilled to say our top spots were taken within just a couple days! What’s left is our monthly registration which will be announced with each new program when bottles are available. The #winestudio community has always been about sharing valuable information in a way that can help ourselves and others in the wine and beverage community. The best is yet to come! So thank you and Happy Holidays to all #winestudio supporters! Tina Morey #winestudio
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