This title has been referenced throughout the ages, perhaps beginning in biblical times all the way to now. In fact it’s used often in modern media, from music videos to documentaries and even block-buster movies. So what is it about this four-letter phrase that has so many using it?
Aesthetically speaking, it rolls off the tongue beautifully not to mention possessing a sense of awe and a deft amount of portent. I’d love to tell you that there is power in that little phrase and with it a brand New Year-- remembrance, reflection and expectation.
I began thinking of my early days in the wine business. Way back when, when I was wine buyer for a restaurant and retail shop in San Diego, a gentleman walked in unannounced and wanted to taste me on some of his wines. I’m fairly certain I bought just about a pallet from him and although I worried the entire time, that was one of the best wine purchases I made.
George Tita is principal of Tanaro River Imports, specializing in northern Italian and French wines. He also moonlights as Associate Professor in the Department of Criminology, Law and Society at the University of California – Irvine. Yeah, he’s that cool.
From the Tanaro River Imports site, [all of the wines] “Represent a new wave of young vintners that have adopted methods that are as old as the land that they farm. These exclusive wine makers approach their craft with tremendous passion for the tradition of their forefathers. They are setting the standard for today’s wines of the Alsace, Piemonte and Umbrian areas. Though it is tempting to call them the “young Turks”, such a term connotes an air of modernity that contradicts the traditionalist approach to wine making that each embodies.”
I hadn’t worked with George in years so when he popped into my wine world again it all just seemed right. His wineries embody the traditions of their forefathers while maneuvering in the modern world.
So maybe it really is about a certain sense of power and how we each of us move about our lives. Perchance we’ll taste a little bit of that power within George’s wines.
Art credit: Janine Donston - water abstract - haunting and powerful in its simplicity.