Susannah Gold, Founder of Vigneto Communications recently asked me a few questions for her cool blog, avvinare.
How did you get into the wine business?
It was a last-minute reservation at The Herbfarm in Woodinville, Washington that did it for me. We sat at a communal table, spoke and laughed with folks from all over the world, but that was nothing compared to what was happening on the other side of the table. The highlight for me was the professionalism and ease that each sommelier oozed. I wanted that confidence, that knowledge, that sense of complete trust of each other’s ability at any given time during the evening. The wine was part of the entire experience, but it fit so seamlessly it never stood out, but floated from course to course—a tightly choreographed play where guest was center stage. That was 2005, so just two years later I sold my vegan wedding cake business and enrolled into the first Court of Master Sommeliers Education Program in the US.
What has been the hardest part of the wine business for you in terms of gender issues, if any?
I suppose I’ve been lucky but I haven’t experienced any particular gender issues, just individuals navigating work environments.
What trends and changes have you seen since you started? What do you see happening in the next 5-10 years in your sector of the business?
The most significant happening has been the continued onslaught that is social media. It seems as though it’s approaching a breaking point. We can spend thousands of dollars on research with the sole purpose to predict changes, or we can shift focus from predicting what may happen to actually creating our own space.
What do you see happening in your work with Wine Studio?
(for more answers, click on over to Susannah's blog.)